All Reviews
Browse 32 expert reviews across 5 categories on Best Automation Tools for Business. Real hands-on testing, transparent scoring.
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Score Leaders
Highest-rated across all categories on Best Automation Tools for Business
Zapier
Businesses needing the widest app integration ecosystem with no-code automation
HubSpot Marketing Hub
B2B companies wanting an all-in-one inbound marketing and CRM platform
Salesforce Sales Cloud
Mid-market to enterprise B2B sales teams needing the most powerful and customizable CRM
The market-leading no-code automation platform connecting over 7,000 apps with an intuitive interface for building automated workflows.
Technical users and agencies needing complex, cost-effective workflow automation
A powerful visual automation platform with an advanced flowchart-style builder, offering significantly more value per dollar than Zapier for complex workflows.
An open-source, self-hostable workflow automation platform built for developers who want full control over their data and infrastructure.
Organizations running Microsoft 365 needing integrated automation and desktop RPA
Microsoft's enterprise automation platform with deep Office 365 integration, desktop RPA, and AI Builder capabilities for businesses invested in the Microsoft ecosystem.
An open-source, AI-first no-code automation platform that lets teams build workflows connecting 600+ apps, with both cloud and self-hosted deployment options.
Mid-market to enterprise organizations needing robust iPaaS with deep application integrations
An enterprise-grade iPaaS platform trusted by over 50% of Fortune 500 companies, offering AI-powered workflow automation, API management, and agentic orchestration.
A developer-first workflow automation platform with serverless execution, custom code support, and 2,400+ API integrations trusted by over 1 million developers.
Cross-functional teams wanting visual workflow management with powerful no-code automations
An AI-powered work platform combining project management, workflow automation, and business process tools, trusted by 250,000+ customers including 60% of the Fortune 500.
The all-in-one inbound marketing platform with built-in CRM, offering powerful automation workflows, landing pages, email marketing, and comprehensive analytics.
The best SMB email marketing and automation platform, combining powerful visual workflows with an integrated sales CRM at a fraction of HubSpot's price.
The leading e-commerce email and SMS marketing platform with deep Shopify integration, AI-driven personalization, and advanced customer data analytics.
An e-commerce-focused multichannel marketing automation platform combining email, SMS, and push notifications with pre-built workflows designed specifically for online stores.
Budget-conscious businesses needing multi-channel marketing with email, SMS, and CRM
An affordable all-in-one marketing platform with email, SMS, WhatsApp, CRM, and automation — priced by email volume rather than contacts, making it ideal for growing businesses.
The most recognized email marketing platform in the world, offering drag-and-drop email design, marketing automation, audience segmentation, and multi-channel campaign tools.
Mid-market to enterprise B2B sales teams needing the most powerful and customizable CRM
The world's leading enterprise CRM platform with AI-powered sales automation, comprehensive pipeline management, and an ecosystem of 4,000+ integrations on AppExchange.
SMBs and mid-market companies wanting an easy-to-use all-in-one CRM that scales with growth
An all-in-one CRM platform with a generous free tier, combining sales, marketing, and service tools with intuitive automation and powerful reporting for growing businesses.
Inside sales CRM with built-in calling, SMS, and email designed for high-velocity outbound sales teams to close more deals faster.
A sales-focused visual CRM designed for small and midsize businesses, with an intuitive pipeline interface, built-in automation, and AI-powered sales assistance.
SMB sales teams wanting an affordable all-in-one CRM with built-in phone and AI-powered lead scoring
AI-powered CRM by Freshworks with built-in cloud telephony, Freddy AI for lead scoring, and multi-channel sales engagement at an affordable price point.
Budget-conscious SMBs wanting deep customization and enterprise features at affordable pricing
A budget-friendly yet deeply customizable CRM platform with AI-powered analytics, workflow automation, and 900+ marketplace integrations for small to mid-sized businesses.
Small to mid-size businesses deeply embedded in Google Workspace who want a CRM that lives inside Gmail
A Google Workspace-native CRM that lives inside Gmail, providing seamless contact management, pipeline tracking, and workflow automation for teams already in the Google ecosystem.
Service-based small businesses (coaches, consultants, agencies) needing all-in-one CRM, marketing automation, and invoicing
All-in-one CRM, sales, and marketing automation platform (formerly Infusionsoft) designed for small businesses to manage contacts, automate follow-ups, and handle invoicing in one place.
Teams of any size wanting to consolidate task management, docs, and process automation into one powerful platform
All-in-one work platform combining task management, docs, goals, and workflow automation with a generous free plan and deep customization for teams of any size.
Marketing, product, and operations teams at mid-size companies that value clean design and structured project management
Leading project management platform with powerful workflow automation, portfolio management, and Asana AI Intelligence for teams that value clean design and structured collaboration.
Mid-market companies standardizing structured workflows across HR, procurement, IT, and operations
AI-powered BPM platform for structured process workflows, enabling teams to customize, automate, and manage business processes with a visual low-code toolkit.
Mid-size to large organizations needing to digitize internal processes without IT dependency
No-code/low-code business process management platform that empowers business teams to build, automate, and manage workflows without programming knowledge.
Large enterprises needing to automate complex processes across legacy and modern systems at scale
Enterprise-grade RPA and AI automation platform with agentic capabilities, process mining, and the most mature robotic process automation ecosystem on the market.
Technical users and agencies building complex AI workflows who want visual debugging and control over AI costs
AI-powered visual automation platform with next-generation AI Agents, a visual reasoning panel, and 3,000+ app integrations for building complex, multi-step intelligent workflows.
Businesses wanting to add AI intelligence to workflows across their entire app ecosystem
AI-powered automation layer within the Zapier ecosystem, featuring AI Agents, Copilot, and Natural Language Actions API to bring intelligent automation across 8,000+ apps.
Professionals and teams wanting autonomous AI agents for email, meetings, and multi-app tasks
An AI agent platform that creates autonomous digital employees capable of handling email, meetings, CRM updates, and multi-app workflows without coding.
Small to mid-size teams needing AI automation with human oversight, approvals, and compliance controls
AI-powered workflow automation platform with native Human-in-the-Loop controls, built-in AI credits, and an exceptionally intuitive interface rated 9.4 on G2.
An AI-powered browser automation platform that scrapes data, enriches leads, and automates repetitive web tasks directly from your browser without coding.