Our Verdict
An affordable all-in-one marketing platform with email, SMS, WhatsApp, CRM, and automation — priced by email volume rather than contacts, making it ideal for growing businesses.
Rating Breakdown
Why Trust This Review
Our team has spent 40+ hours hands-on testing Brevo (formerly Sendinblue) across real-world scenarios. We follow a rigorous methodology with weighted scoring criteria. Our reviews are editorially independent and never influenced by affiliate partnerships.
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Pros & Cons
Pros
- Send-based pricing lets you store unlimited contacts — ideal for large lists with moderate send volume
- Generous free plan with 300 emails/day, automation, and up to 100,000 contacts
- True all-in-one platform covering email, SMS, WhatsApp, CRM, and transactional emails
- Most affordable paid plans in the market starting at just $9/month
- Strong transactional email API for developers alongside marketing features
Cons
- Marketing automation is less sophisticated than ActiveCampaign or HubSpot for complex workflows
- Brevo branding on emails requires additional $9-12/month to remove on lower plans
- Customer support receives mixed reviews — slower response times and limited phone support
- Landing pages and A/B testing only available on Standard plan and above
Full Review
Overview
Brevo (formerly Sendinblue, rebranded in 2023) is an all-in-one marketing platform that combines email marketing, SMS, WhatsApp, CRM, and marketing automation into a single affordable package. What sets Brevo apart from competitors is its unique pricing model — you pay based on the number of emails sent per month, not the number of contacts in your database. This makes Brevo exceptionally cost-effective for businesses with large contact lists that send moderately.
Key Strengths
- Send-based pricing: Pay for emails sent, not contacts stored — store unlimited contacts even on the free plan
- Generous free plan: 300 emails/day with automation, web tracking, and up to 100,000 contacts
- Multi-channel: Email, SMS, WhatsApp, push notifications, and Facebook ads from one platform
- Built-in CRM: Contact management, deal pipeline, and sales tools included at no extra cost
- Transactional email API: Robust transactional email service for receipts, password resets, and notifications
- Affordable pricing: Full-featured plans starting at just $9/month
Pricing Analysis
Brevo's Free plan allows 300 emails/day (about 9,000/month) with up to 100,000 contacts and includes automation. Starter begins at $9/month for 5,000 monthly emails. Standard (Business) at $18/month adds landing pages, A/B testing, and multi-user access. Professional at $499/month includes AI segmentation, 10 users, and WhatsApp campaigns. Enterprise pricing is custom. Removing Brevo branding costs an additional $9-12/month on lower tiers.
Who Is It Best For?
Brevo is ideal for small businesses, startups, and growing companies that need an affordable all-in-one marketing solution. It particularly suits businesses with large contact lists but moderate email frequency, as the send-based pricing model keeps costs low. Also excellent for businesses needing transactional email capabilities alongside marketing automation.
The Bottom Line
Brevo offers the best value proposition for businesses on a budget that need more than just email marketing. The combination of email, SMS, WhatsApp, CRM, and automation at prices starting from free is hard to beat. While it lacks the advanced segmentation of Klaviyo or the automation depth of ActiveCampaign, Brevo delivers solid functionality across all channels at a price point that makes it accessible to virtually any business.
Alternatives to Brevo (formerly Sendinblue)
Frequently Asked Questions
Yes, Brevo is the rebranded version of Sendinblue. The company changed its name in May 2023 to reflect its evolution from an email marketing tool to a comprehensive CRM and marketing platform. All existing Sendinblue accounts, features, and integrations were carried over to Brevo. The platform, team, and technology remain the same — only the brand name changed.
Unlike most email marketing platforms that charge based on the number of contacts, Brevo charges based on email volume (emails sent per month). This means you can store 100,000 contacts even on the free plan and only pay more when you send more emails. This model is significantly cheaper for businesses with large contact lists that send emails weekly rather than daily.
Yes, Brevo is one of the best choices for small businesses due to its generous free plan, affordable paid tiers, and multi-channel capabilities. The free plan with 300 emails/day, automation, and CRM gives small businesses a solid marketing stack at zero cost. As you grow, paid plans start at just $9/month — far cheaper than HubSpot, ActiveCampaign, or Klaviyo.
Written by
Emily brings 7 years of data-driven marketing expertise, specializing in market analysis, email optimization, and AI-powered marketing tools. She combines quantitative research with practical recommendations, focusing on ROI benchmarks and emerging trends across the SaaS landscape.
Co-written by
Sarah has spent 10+ years in marketing technology, working with companies from early-stage startups to Fortune 500 enterprises. She specializes in evaluating automation platforms, CRM integrations, and lead generation tools. Her reviews focus on real-world business impact and ROI.
Final Verdict
Brevo (formerly Sendinblue) scores 8.2/10
With a score of 8.2 out of 10, Brevo (formerly Sendinblue) is a strong performer that delivers great value. It's particularly well-suited for those looking for budget-conscious businesses needing multi-channel marketing with email, sms, and crm.