Asana
Leading project management platform with powerful workflow automation, portfolio management, and Asana AI Intelligence for teams that value clean design and structured collaboration.
Marketing, product, and operations teams at mid-size companies that value clean design and structured project management
Our Verdict
Leading project management platform with powerful workflow automation, portfolio management, and Asana AI Intelligence for teams that value clean design and structured collaboration.
Rating Breakdown
Why Trust This Review
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Pros & Cons
Pros
- One of the cleanest, most intuitive interfaces in project management with minimal onboarding required
- Powerful workflow builder with custom rules, triggers, and multi-step automations
- Portfolio and goals management provides cross-organizational visibility for leadership
- 200+ integrations with major business tools create a connected work ecosystem
Cons
- More expensive than competitors like ClickUp for comparable features
- Free plan limited to 10 users and lacks custom fields, workflow builder, and AI
- Advanced reporting and portfolio views require the $24.99/user/month Advanced plan
- AI features (Asana Intelligence) are add-ons with additional costs
Full Review
Overview
Asana is one of the most established project management platforms, known for its clean, intuitive interface and powerful workflow capabilities. It helps teams organize work, track projects, and automate recurring processes through a visual workflow builder. Asana has evolved beyond simple task management to include portfolio management, goals and OKRs, time tracking, and AI-powered features through Asana Intelligence. With a consistently high G2 rating and praise for its user experience, Asana is a top choice for teams that value usability alongside power.
Key Strengths
- Clean, Intuitive Interface: Asana is consistently praised for having one of the cleanest, most user-friendly interfaces in project management. Minimal onboarding is needed for new team members.
- Workflow Builder: A visual rule-based automation system that triggers actions based on task status changes, due dates, field updates, and form submissions. Custom rules can automate multi-step processes.
- Portfolio & Goals Management: Track projects across departments with portfolio views, monitor goal progress with automated rollups, and get cross-organizational visibility.
- Asana Intelligence (AI): AI-powered features that suggest custom fields, draft status reports, auto-update goals, and help prioritize work.
- Deep Integration Ecosystem: 200+ integrations including Slack, Google Workspace, Microsoft Teams, Salesforce, and HubSpot, making it a central hub for cross-tool workflows.
Pricing Analysis
Asana offers five tiers: Personal (free for up to 10 users), Starter at $10.99/user/month, Advanced at $24.99/user/month, Enterprise and Enterprise Plus with custom pricing. The free plan is adequate for individuals and very small teams but lacks custom fields, workflow builder, and AI features. The Starter plan unlocks the workflow builder and custom fields. Advanced adds goals, portfolios, and advanced reporting. AI features (Asana Intelligence) are available as add-ons.
Who Is It Best For?
Asana is ideal for marketing teams, product teams, and operations departments at mid-size to large companies (20-5,000 employees) that need structured project management with workflow automation. It is particularly well-suited for cross-functional teams that need clear visibility into project status and dependencies.
The Bottom Line
Asana is the gold standard for teams that prioritize usability and clean design in project management. Its workflow automation is powerful without being overwhelming, and portfolio management gives leadership real visibility across the organization. The main drawback is pricing — feature-for-feature, Asana costs more than competitors like ClickUp. But for teams that value polish, simplicity, and reliability over sheer feature count, Asana is hard to beat.
Alternatives to Asana
Frequently Asked Questions
Asana excels in simplicity and clean design, making it easier to adopt across teams. ClickUp offers more features and customization at a lower price point. Choose Asana if your team values polish and minimal learning curve. Choose ClickUp if you want maximum features per dollar and do not mind a steeper setup process.
Asana Intelligence is the platform's AI layer that helps with task prioritization, status report drafting, custom field suggestions, and goal progress updates. It analyzes your project data to surface insights and automate routine reporting. AI features are available as add-ons with usage-based limits.
Yes, but with some limitations. Asana's workflow builder supports custom rules, triggers, and multi-step automations that can handle processes like approval routing, request management, and task handoffs. For standard business processes, it works well. For complex, compliance-heavy BPM requirements, dedicated tools like Kissflow or Pipefy may be more appropriate.
Written by
Marcus has spent over a decade in SaaS integration and business automation. He specializes in evaluating API architectures, workflow automation tools, and sales funnel platforms. His reviews focus on implementation details, technical depth, and real-world integration scenarios.
Co-written by
Emily brings 7 years of data-driven marketing expertise, specializing in market analysis, email optimization, and AI-powered marketing tools. She combines quantitative research with practical recommendations, focusing on ROI benchmarks and emerging trends across the SaaS landscape.
Final Verdict
Asana scores 8.7/10
With a score of 8.7 out of 10, Asana is a strong performer that delivers great value. It's particularly well-suited for those looking for marketing, product, and operations teams at mid-size companies that value clean design and structured project management.