Copper CRM
A Google Workspace-native CRM that lives inside Gmail, providing seamless contact management, pipeline tracking, and workflow automation for teams already in the Google ecosystem.
Small to mid-size businesses deeply embedded in Google Workspace who want a CRM that lives inside Gmail
Our Verdict
A Google Workspace-native CRM that lives inside Gmail, providing seamless contact management, pipeline tracking, and workflow automation for teams already in the Google ecosystem.
Rating Breakdown
Why Trust This Review
Our team has spent 40+ hours hands-on testing Copper CRM across real-world scenarios. We follow a rigorous methodology with weighted scoring criteria. Our reviews are editorially independent and never influenced by affiliate partnerships.
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Pros & Cons
Pros
- Best-in-class Google Workspace integration — lives directly inside Gmail with automatic email and contact syncing
- Extremely intuitive interface with one of the lowest learning curves of any CRM
- Automatic data capture reduces manual data entry significantly
- Functional mobile app for managing contacts and deals on the go
- 14-day free trial with no credit card required on all plans
Cons
- Only works well with Google Workspace — not suitable for Outlook or other email clients
- Workflow automation and bulk email locked behind the $59/month Professional plan
- Limited marketing automation capabilities compared to HubSpot or ActiveCampaign
- Starter plan is very restricted with only 1,000 contacts and no customizable pipelines
Full Review
Overview
Copper CRM is built from the ground up to work inside Google Workspace. Rather than being a standalone platform with a Google integration, Copper embeds directly into Gmail via a Chrome extension, allowing users to manage contacts, track deals, and update pipelines without ever leaving their inbox. The CRM automatically captures and syncs emails, contacts, and calendar events, reducing manual data entry and keeping records up to date.
Key Strengths
- Deep Google Workspace Integration: Copper lives inside Gmail with a Chrome sidebar extension. Emails are automatically ingested and matched to contacts and deals at a level no other CRM matches.
- Zero Data Entry Philosophy: Contacts, emails, and calendar events are automatically captured and synced. The CRM populates itself from your existing Google activity.
- Intuitive, Clean Interface: Consistently praised for its user-friendly design and low learning curve. Teams can adopt Copper with minimal training.
- Flexible Pipelines: Visual drag-and-drop pipelines with custom stages, making it easy to track deals from lead to close.
- Mobile App: A fully functional mobile app for iOS and Android that keeps teams connected on the go.
Pricing Analysis
Copper offers four pricing tiers billed annually: Starter at $9/user/month, Basic at $23/user/month, Professional at $59/user/month, and Business at $99/user/month. A 14-day free trial is available with no credit card required. The Starter plan is limited to basic contact management. Workflow automation, bulk email, and advanced reporting are only available on Professional and above, which can make the platform expensive for growing teams that need those features.
Who Is It Best For?
Copper is ideal for small to mid-size businesses (5-50 users) that are deeply embedded in the Google Workspace ecosystem. It works particularly well for agencies, consulting firms, real estate teams, and professional services companies that manage relationships primarily through Gmail.
The Bottom Line
Copper CRM is the best choice for teams that live in Gmail and want a CRM that feels like a natural extension of their inbox. Its automatic data capture and zero-friction interface are standout strengths. However, teams that need advanced marketing automation, contact enrichment, or work outside Google Workspace should consider alternatives.
Alternatives to Copper CRM
Frequently Asked Questions
No. Copper is designed exclusively for Google Workspace. It requires Gmail and integrates with Google Calendar, Google Drive, and other Google services. If your team uses Microsoft 365 or Outlook, Copper is not the right CRM for you.
Copper uses a Chrome extension that monitors your Gmail activity. When you email someone new, Copper suggests adding them as a contact and automatically pulls in their details from your email signature and Google Contacts. It also logs all email conversations to the relevant contact record without manual effort.
Copper is primarily designed for small to mid-size teams of 5-50 users. While the Business plan at $99/user/month supports larger teams, enterprises with complex CRM requirements, advanced reporting needs, or multi-departmental workflows may find more robust options in Salesforce or HubSpot Enterprise.
Written by
Sarah has spent 10+ years in marketing technology, working with companies from early-stage startups to Fortune 500 enterprises. She specializes in evaluating automation platforms, CRM integrations, and lead generation tools. Her reviews focus on real-world business impact and ROI.
Co-written by
Marcus has spent over a decade in SaaS integration and business automation. He specializes in evaluating API architectures, workflow automation tools, and sales funnel platforms. His reviews focus on implementation details, technical depth, and real-world integration scenarios.
Final Verdict
Copper CRM scores 8.2/10
With a score of 8.2 out of 10, Copper CRM is a strong performer that delivers great value. It's particularly well-suited for those looking for small to mid-size businesses deeply embedded in google workspace who want a crm that lives inside gmail.