Our Verdict
A powerful visual automation platform with an advanced flowchart-style builder, offering significantly more value per dollar than Zapier for complex workflows.
Rating Breakdown
Why Trust This Review
Our team has spent 40+ hours hands-on testing Make (formerly Integromat) across real-world scenarios. We follow a rigorous methodology with weighted scoring criteria. Our reviews are editorially independent and never influenced by affiliate partnerships.
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Pros & Cons
Pros
- Operations-based pricing delivers 10-15x more value per dollar than Zapier for complex workflows
- Visual flowchart builder makes complex branching, loops, and error handling intuitive
- Powerful data transformation functions for manipulating text, numbers, and arrays
- AI Agents and Maia AI builder streamline scenario creation and management
- Unused operations now roll over for one month on paid plans
Cons
- Steeper learning curve than Zapier — requires time investment to master the visual builder
- Fewer integrations (1,800+) compared to Zapier's 7,000+ — some niche apps may be missing
- Free plan limited to only 2 active scenarios and 15-minute intervals
- No self-hosting option — all data passes through Make's cloud infrastructure
Full Review
Overview
Make (formerly Integromat) is a visual automation and integration platform that lets you connect over 1,800 apps and build sophisticated multi-step workflows called scenarios. Acquired by Celonis in 2020, Make differentiates itself with a flowchart-style visual builder that makes complex data transformations, branching logic, and error handling intuitive. Its operations-based pricing model delivers significantly more automation per dollar compared to task-based competitors.
Key Strengths
- Visual scenario builder: Drag-and-drop flowchart interface that makes complex workflows easy to understand and debug
- Advanced flow control: Routers, filters, iterators, aggregators, and comprehensive error handling
- Rich data transformation: Built-in functions for manipulating text, numbers, dates, and arrays
- AI capabilities: Make AI Agents, Maia AI-powered builder, and Make AI Toolkit with support for your own AI provider connections
- Operations-based pricing: 10,000 operations for $29/month vs Zapier's 750 tasks at similar price
- Make Grid: Real-time visualization of your entire automation landscape
Pricing Analysis
Make uses an operations-based pricing model that is far more generous than Zapier's task-based model. The Free plan includes 1,000 operations/month with 2 active scenarios. Core plan at $29/month provides 10,000 operations with unlimited scenarios. Pro at $99/month offers 40,000 operations with 1-minute intervals. Teams at $299/month provides 130,000 operations. Unused operations now roll over for one month on paid plans.
Who Is It Best For?
Make is ideal for technical users, agencies, and growing businesses that need complex multi-step automations with advanced logic. It excels when workflows require data transformation, conditional branching, or error handling. Perfect for teams that have outgrown Zapier's simplicity or find its pricing prohibitive at scale.
The Bottom Line
Make offers the best balance of power and value in the workflow automation space. Its visual builder is more capable than Zapier's for complex scenarios, and its operations-based pricing makes it dramatically cheaper for high-volume automation. The learning curve is steeper than Zapier, but the investment in learning pays off with more sophisticated and cost-effective automations.
Alternatives to Make (formerly Integromat)
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Frequently Asked Questions
Make operations and Zapier tasks both count each action step in a workflow. However, Make offers dramatically more operations per dollar — 10,000 operations for $29/month vs Zapier's 750 tasks at a similar price. Make also rolls over unused operations for one month on paid plans, whereas Zapier tasks expire at the end of each billing period.
Make has a steeper initial learning curve due to its more advanced visual builder with routers, iterators, and data transformation functions. Most users report needing 5-10 hours to become comfortable. However, once learned, Make enables far more sophisticated automations. The flowchart-style interface actually makes complex workflows easier to understand and debug than linear builders.
Yes, Make offers enterprise-grade features including SOC 2 Type II compliance, GDPR compliance, SSO, dedicated IP addresses, SLA guarantees, and a technical account manager. The Teams plan ($299/month) and Enterprise plan (custom) are designed for organizations with complex automation needs and compliance requirements.
Written by
Marcus has spent over a decade in SaaS integration and business automation. He specializes in evaluating API architectures, workflow automation tools, and sales funnel platforms. His reviews focus on implementation details, technical depth, and real-world integration scenarios.
Co-written by
Emily brings 7 years of data-driven marketing expertise, specializing in market analysis, email optimization, and AI-powered marketing tools. She combines quantitative research with practical recommendations, focusing on ROI benchmarks and emerging trends across the SaaS landscape.
Final Verdict
Make (formerly Integromat) scores 8.9/10
With a score of 8.9 out of 10, Make (formerly Integromat) is a strong performer that delivers great value. It's particularly well-suited for those looking for technical users and agencies needing complex, cost-effective workflow automation.