Keap Pricing 2026: Plans, Costs & Hidden Fees

Keap Pricing at a Glance

Keap is a CRM and marketing automation platform built specifically for small businesses. Unlike many competitors that lock features behind higher tiers, Keap gives every plan access to the same core feature set — the difference is in usage limits, user seats, and onboarding support. As of early 2026, Keap offers three paid plans: Ignite, Grow, and Scale, with monthly pricing starting at $299 and annual discounts of up to 17%.

If you're also evaluating broader automation ecosystems, our guides on Freshsales and Close are worth reading before you commit.

Keap Plan Prices: Monthly vs. Annual

Keap's base pricing is straightforward. Each plan has a monthly and annual billing option, with annual billing saving you between $600 and $1,200 per year depending on tier.

All three plans include a 14-day free trial, so you can evaluate the platform before committing. Annual billing delivers a consistent 17% discount across all tiers — the dollar savings are higher on Scale simply because the base price is higher.

What's Included in Each Keap Plan

Every Keap plan includes the same core feature categories: CRM, email marketing, sales and marketing automation, landing pages, quotes, invoices, payments, appointments, and text marketing. What differs between plans are the usage limits and the depth of onboarding support you receive in year one.

Ignite — $299/month (or $249/month annually)

• 2 users included
• 1,500 contacts included
• 5 proven automations available
• 2 launched automations
• 2 third-party tool integrations
• Business mapping session included
• App setup included
• Basic data import included
• 15 hours of migration services
• Weekly strategy calls in Month 1
• Monthly strategy calls from Months 2–6
• Quarterly strategy calls from Months 7–12
• Wrap-up call included

Grow — $399/month (or $329/month annually)

• 3 users included
• 2,500 contacts included
• 10 proven automations available
• 3 launched automations
• 3 third-party tool integrations
• Business mapping session included
• App setup included
• Basic data import included
• 20 hours of migration services
• Weekly strategy calls in Months 1–2
• Monthly strategy calls from Months 3–6
• Quarterly strategy calls from Months 7–12
• Wrap-up call included

Scale — $599/month (or $499/month annually)

• 5 users included
• 5,000 contacts included
• 15 proven automations available
• 5 launched automations
• 5 third-party tool integrations
• Business mapping session included
• App setup included
• Basic data import included
• 25 hours of migration services
• Weekly strategy calls in Months 1–2
• Monthly strategy calls from Months 3–6
• Quarterly strategy calls from Months 7–12
• Wrap-up call included

Hidden Costs and Add-On Fees

Keap's headline price is rarely your final bill. Here are the costs that catch new users off guard:

Additional User Seats

Each plan comes with a fixed user allotment (2, 3, or 5). Extra users are available as paid add-ons. Historically, Keap has charged around $29/month per additional user, though you should confirm the current rate during signup. For teams growing past the included seat count, this can add up quickly — a 10-person team on Ignite could be looking at an extra $232/month in user fees alone.

Contact Overage

The base contact limits (1,500 / 2,500 / 5,000) can be exceeded by purchasing additional contact tiers. Keap allows you to customize plans by adding more contacts at an incremental cost. If your list is near or above these thresholds at signup, factor this into your total cost before choosing a tier.

Onboarding Services

While all plans include a business mapping session and app setup, Keap also sells premium onboarding packages separately. New customers who want a faster, more hands-on setup beyond what's included in Year 1 support may be quoted additional onboarding service fees at signup.

Third-Party Integrations Beyond the Base Limit

The Ignite plan only includes 2 native third-party integrations as part of its assisted setup. If you rely heavily on a larger tech stack, you may need to step up to Grow or Scale to get those integrations set up with Keap's onboarding team — or connect them manually using tools like Zapier or Make, which may carry their own subscription costs.

Keap vs. Competitors: Pricing Comparison

Keap sits in a specific niche: all-in-one CRM plus marketing automation for small businesses. Here's how it stacks up on price against comparable platforms:

Keap is significantly more expensive at the entry level than tools like Freshsales or ActiveCampaign. However, Keap bundles CRM, marketing automation, invoicing, payment processing, and appointment scheduling into one platform — reducing your need for separate tools. If you're currently paying for three or four separate SaaS subscriptions to accomplish what Keap does in one, the math may favor Keap despite the higher sticker price.

For teams that primarily need workflow automation rather than a full CRM, Copper CRM or a dedicated automation platform like n8n may offer a more cost-effective path.

Who Each Keap Plan Is Best For

Keap Ignite — Best for Solo Operators and Early-Stage Businesses

The Ignite plan is designed for businesses with small contact lists and minimal team size. At 1,500 contacts and 2 users, it suits a solo consultant or a founder-plus-VA setup. Typical use cases include:

• A freelance marketing consultant running email campaigns to a curated client list
• A local service business (e.g., a cleaning company or fitness coach) automating follow-up after inquiries
• A solopreneur selling digital products who needs invoicing and CRM in one tool

The 2-automation launch limit means Ignite is not suitable for businesses that rely on complex, multi-branch automation sequences from day one.

Keap Grow — Best for Small Teams with Growing Contact Lists

At $399/month (or $329 annually), Grow unlocks 2,500 contacts, 3 users, and 10 proven automations. This is the sweet spot for small businesses with an active sales and marketing function. Use cases include:

• A boutique agency managing client pipelines, proposals, and follow-up sequences
• A B2B service company with a salesperson, an account manager, and a business owner all needing CRM access
• An e-commerce brand running post-purchase email sequences and lead nurture flows

Keap Scale — Best for Established Small Businesses Ready to Automate at Volume

Scale's 5,000 contacts, 5 users, 15 proven automations, and 25 hours of migration support make it the right fit for businesses that have outgrown simpler tools. Use cases include:

• A coaching or membership business with thousands of subscribers and multiple staff managing different pipeline stages
• A professional services firm that needs complex automation sequences running across sales, delivery, and re-engagement
• A business migrating from a legacy CRM (like Infusionsoft/Keap Max Classic) with significant data to import

Money-Saving Tips for Keap

Keap is not cheap — but there are real ways to reduce your effective cost:

1. Commit to Annual Billing from Day One

The 17% discount on annual billing saves a minimum of $600/year on Ignite and up to $1,200/year on Scale. If you're confident Keap is the right fit after your 14-day trial, locking in annually on your first billing cycle is the single biggest discount available.

2. Choose the Lowest Plan That Covers Your Current Contacts

Since all plans share the same feature set, there's no functional reason to upgrade unless you hit a usage limit. Start on Ignite if your list is under 1,500 contacts — you can always upgrade when you grow into the next tier.

3. Use Zapier or Make to Extend Native Integrations

Ignite caps native third-party integrations at 2. Rather than upgrading to Grow purely for an extra integration, consider routing additional tool connections through Zapier or Make. Depending on your automation volume, this can be significantly cheaper than a plan upgrade.

4. Audit Your Contact List Before Signing Up

Unsubscribed and inactive contacts count toward your plan's contact limit. Clean your list before migrating to Keap so you don't pay for contacts who will never engage — and potentially stay on a lower (cheaper) tier as a result.

5. Maximize the Included Onboarding Hours

Every plan includes migration services (15–25 hours depending on tier). Use these hours strategically to get your most critical automations, data imports, and integrations set up correctly from the start. Redoing work later — or paying for additional consulting — is more expensive than preparing well before your first onboarding call.

Is Keap Worth the Price?

Keap's $299 entry price is high relative to point solutions, but it's a bundled platform covering CRM, automation, invoicing, payments, and appointment scheduling. For small businesses currently juggling separate tools for each of these functions, consolidating onto Keap often results in net savings once subscription fees for individual tools are eliminated.

That said, if your business only needs CRM with light automation and a tight budget, tools like Freshsales or Close will cost a fraction of Keap's entry price. Keap earns its price tag when you need the full stack — and when the hands-on onboarding support helps you actually implement and use what you're paying for.

The 14-day free trial removes most of the risk. Start there, map your core workflows against the Ignite limits, and upgrade only if usage demands it.