Brevo Pricing 2026: Best Plans for Business Automation

Brevo Pricing Plans at a Glance (2026)

Brevo (formerly Sendinblue) stands out in the email marketing space with one major structural advantage: it prices by emails sent per month, not by contacts stored. That means you can grow your list to 100,000 contacts on the free plan without paying a penny more. For businesses sitting on large lists but sending infrequently, this model is genuinely disruptive compared to tools like Mailchimp or Klaviyo.

Brevo offers four core tiers for its Marketing Platform: Free, Starter, Standard, and Professional, with an enterprise-grade Brevo+ layer on top. There is also a 10% discount available on all plans when billed annually. Below, we break down every plan, every price point, and every cost you might not see coming.

The Free Plan: Genuinely Useful, but Know the Cap

Brevo's free plan is one of the stronger offerings in the email marketing category. You get 9,000 emails per month across an unlimited number of contacts (up to 100,000 stored). The catch is a hard daily sending ceiling of 300 emails per day — not a soft limit, a firm one. If you plan a large weekly blast, you will need to stagger sends over several days or upgrade.

What comes with the free plan:

• 40+ responsive email templates
• Drag-and-drop email builder
• Personalization and segmentation
• Basic marketing automation workflows
• Page tracking and web notifications
• Sales CRM (limited to 2,000 contacts in workflows)
• Basic reporting and analytics

The automation and CRM features at the free tier make Brevo worth serious consideration for early-stage businesses. Most competitors gate automation behind paid plans entirely. If you want to connect Brevo's free automation to external tools, platforms like Make and N8N both offer native Brevo integrations to extend your workflows without upgrading.

Starter Plan: $9–$69/Month — Volume-Based Pricing Explained

The Starter plan removes the 300-emails-per-day cap and scales your monthly send volume from 5,000 up to 100,000. Pricing scales with the volume tier you select:

Starter includes everything in the Free plan plus no daily send cap, advanced email statistics, and the ability to remove Brevo branding — though that last point requires a paid add-on (see Hidden Costs below). Starter does not include A/B testing, landing pages, multi-user access, or Facebook ad integration. If those features are on your roadmap, jump directly to Standard.

Standard Plan: $18–$499/Month — The Power-User Tier

The Standard plan (previously called "Business" in some Brevo documentation) is where the platform gets serious. It starts at $18/month for 5,000 emails and scales up to $499/month for 150,000+ emails per month, after which you move to the Professional tier.

Standard adds these features over Starter:

• Landing page editor (1 landing page at the base tier)
• A/B testing for subject lines and content
• Unlimited marketing automation
• Facebook ads integration
• Advanced reporting (opens by geography, device, and time)
• Multi-user access
• Priority email support and live chat

Professional and Enterprise: $499/Month and Up

The Professional plan kicks in at $499/month for businesses sending more than 150,000 emails monthly. It adds capabilities beyond Standard that are squarely aimed at ecommerce and enterprise marketing teams:

• WhatsApp campaign messaging
• Web push notifications
• Contact scoring and AI-powered segmentation
• Advanced ecommerce features and revenue attribution
• Phone support included

Brevo+ is the enterprise tier, priced at approximately $10,000/year (roughly $833/month or more depending on configuration). It includes enterprise-grade security, custom SLAs, a dedicated account manager, advanced integrations, and fully custom email volume caps. Teams evaluating Brevo+ alongside platforms like Workato for enterprise automation should factor in the implementation and support costs that come with any custom agreement.

Hidden Costs: What Brevo Doesn't Advertise on the Pricing Page

Brevo's volume-based pricing looks clean until you account for these additional costs:

Brevo Branding Removal (Starter Only)

On the Starter plan, emails go out with Brevo's logo in the footer by default. Removing it requires purchasing a paid add-on — the exact cost is applied at checkout based on your plan tier. This is not included in the base Starter price.

Transactional Email Credits

Brevo's marketing email plans do not cover transactional emails (order confirmations, password resets, receipts). Transactional sends are billed separately through a credit system — you purchase blocks of credits, and each transactional email consumes one credit. If you are building a product that sends both marketing and transactional emails, budget separately for transactional volume.

Multi-User Access Costs

Multi-user access is only available on Standard and above. On Standard, it is included, but adding additional marketing users above the plan's default allocation triggers additional per-seat charges. For agencies or marketing teams exceeding a handful of seats, this cost compounds quickly and is worth modeling before committing to a plan. If you need to orchestrate Brevo sends across a large team with custom workflows, tools like Zapier or Pipedream can reduce how many direct Brevo seats you actually need.

SMS Marketing Credits

SMS messaging is not bundled into any email plan tier. It is purchased separately as a credit block and priced by country destination. There are no overage caps — you simply purchase more credits when you run out.

Brevo vs. Competitors: Pricing Comparison

Because Brevo charges per email sent (not per contact), direct price comparisons require some translation. Here is how Brevo stacks up against four major competitors at the 10,000-email-per-month level for a list of roughly 2,000 contacts:

The headline takeaway: Brevo Starter is the cheapest option at this volume if you have a large list but low send frequency. Once you cross 2,500 contacts on Mailchimp or GetResponse, their monthly costs rise sharply regardless of how many emails you send. Brevo's cost stays flat until you hit the next email volume tier. For sales-focused teams that also want built-in CRM, comparing Brevo's included CRM against a standalone tool like Freshsales is worth the effort — the combined cost of a separate CRM plus an email platform frequently exceeds Brevo's all-in pricing.

Who Each Plan Is Best For

Free Plan

Best for solo operators, newsletters under 300 daily readers, and non-profits with tight budgets who still want automation capabilities. A freelance consultant sending a weekly update to 800 subscribers would stay well within the daily limit. Not appropriate for ecommerce businesses with automated post-purchase sequences that fire throughout the day.

Starter Plan ($9–$69/month)

Best for small businesses and content creators who send 1–4 campaigns per month to lists between 1,000 and 30,000 contacts. An online course creator sending a weekly newsletter to 5,000 subscribers pays $9/month — that is among the lowest prices available for a non-free email marketing platform. Also strong for B2B teams that need a clean list management and sending tool without needing landing pages or A/B testing infrastructure.

Standard Plan ($18–$169/month)

Best for growth-stage ecommerce stores, digital agencies, and B2B marketing teams running structured campaigns. The inclusion of A/B testing, landing pages, and advanced reporting makes this the right tier for any team actively optimizing conversion rates. An ecommerce store sending 40,000 emails per month — a weekly newsletter plus automated abandoned cart and post-purchase sequences — pays $75/month on Standard, which is highly competitive against Klaviyo or Mailchimp at similar volumes.

Professional Plan ($499+/month)

Best for high-volume ecommerce operations, media companies, and SaaS businesses with 50,000+ active contacts receiving frequent sends. The WhatsApp and web push channels, combined with AI segmentation, justify the price jump for businesses that are genuinely using multi-channel campaigns.

Brevo+ (Enterprise, ~$833+/month)

Best for enterprise marketing teams that need custom SLAs, dedicated infrastructure, and compliance features like HIPAA or advanced GDPR controls. Businesses in regulated industries evaluating enterprise email at this budget should negotiate hard on included transactional email credits and dedicated IP addresses as part of the contract.

Money-Saving Tips for Brevo Users

• Pay annually and save 10%. On the $69/month Starter plan, annual billing saves you roughly $82/year. On the $169/month Standard plan, it saves about $200/year. Always select annual if you are confident in your volume tier.
• Right-size your email volume tier. Brevo bills by the tier you select, not by actual sends. If you routinely send 38,000 emails per month, the 40,000-email tier is appropriate — but verify your average over three months before upgrading from the 20,000 tier to avoid overpaying.
• Use list hygiene to avoid upgrading tiers. Because Brevo charges per send (not per contact), keeping your list clean and pruning non-openers does not save you money on contact fees — but it does reduce your monthly send count, which may let you stay on a lower volume tier. A 30% open rate means 70% of your sends are to unresponsive contacts.
• Avoid the branding removal add-on by going straight to Standard. If you need white-label emails and A/B testing, the Standard plan at $18/month is almost always a better investment than Starter plus the branding removal add-on.
• Use free automation tools to extend Brevo without upgrading seats. Rather than adding multiple marketing user seats (which incur extra costs), teams can connect Brevo to external automation platforms. Make or N8N allow non-email-team members to trigger Brevo campaigns from external systems without needing their own Brevo login.
• Monitor transactional volume separately. If your transactional credit spend is approaching your marketing plan spend, evaluate whether a dedicated transactional email service (like a separate Brevo transactional plan) might offer better per-credit pricing at volume.