Omnisend Pricing: Why It's Different from Standard Email Tools
Most email marketing platforms charge for email separately from SMS. Omnisend bundles both into a single plan — meaning your $59/month Standard subscription includes email campaigns, SMS messages, and push notifications without paying for three separate tools. For e-commerce brands running omnichannel marketing, this bundled pricing changes the ROI calculation significantly.
In 2026, Omnisend's pricing ranges from free to $59/month (Standard) and custom pricing for Pro, all based on contact count. Here's the complete breakdown.
Omnisend Plans in 2026
Free Plan
The free plan is genuinely useful for early-stage stores testing their email marketing:
- Up to 250 contacts
- 500 emails per month
- 60 international SMS per month
- 500 push notifications per month
- Basic automation workflows (welcome, cart abandonment)
- E-commerce integrations (Shopify, WooCommerce, BigCommerce)
- Email and SMS in the same automation — included free
The 250-contact limit and 500 monthly emails make the free plan suitable for stores in their first 60–90 days of operation. Once you exceed those limits, you'll need to upgrade. Unlike Klaviyo's free plan (also 250 contacts), Omnisend's free tier includes SMS — a meaningful differentiator.
Standard Plan ($16–$59/month)
Standard is Omnisend's workhorse plan for growing e-commerce stores:
- Unlimited emails to your contact list
- 3,933 SMS credits/month (included)
- Unlimited push notifications
- Full automation library (pre-built e-commerce workflows)
- A/B testing on campaigns and automations
- Advanced segmentation by purchase history, website behavior
- 24/7 email and chat support
Pricing by contact count on Standard:
- 500 contacts: $16/month
- 1,000 contacts: $20/month
- 2,500 contacts: $35/month
- 5,000 contacts: $59/month
- 10,000 contacts: $95/month
- 20,000 contacts: $150/month
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Pro Plan (Custom Pricing)
Pro adds unlimited SMS (beyond the Standard credit inclusion), dedicated priority support, advanced reporting, and access to a customer success manager. Pricing is custom based on contact count and SMS volume. For stores sending 50,000+ SMS messages per month, Pro's unlimited SMS pricing typically undercuts pay-per-SMS pricing on other platforms.
How Omnisend SMS Pricing Works
The Standard plan includes 3,933 SMS credits monthly. Each SMS costs 1 credit (US), with international SMS costing more credits per message. For a store sending SMS cart abandonment and post-purchase sequences:
- 5% of your contact list opts into SMS (industry average)
- 1,000 contacts → ~50 SMS subscribers → 3–5 automations/month → 150–250 SMS/month
- 2,500 contacts → ~125 SMS subscribers → 375–625 SMS/month
Most Standard plan customers have headroom on SMS credits. The 3,933 credit monthly inclusion covers stores up to ~5,000 contacts without overage charges.
Omnisend vs. Klaviyo: The Pricing Comparison
| Plan | Omnisend | Klaviyo | Difference |
|---|---|---|---|
| 500 contacts | $16/month | $20/month | Omnisend -$4/month |
| 1,000 contacts | $20/month | $30/month | Omnisend -$10/month |
| 5,000 contacts | $59/month | $100/month | Omnisend -$41/month |
| SMS included | Yes (3,933 credits) | No (extra) | Major Omnisend advantage |
Omnisend is consistently cheaper than Klaviyo at equivalent contact counts, and significantly so when you factor in SMS inclusion. The trade-off: Klaviyo's revenue attribution, predictive analytics, and Shopify data depth are more sophisticated. For data-rich stores where marginal email optimization is worth the premium, Klaviyo wins. For stores prioritizing omnichannel automation at better value, Omnisend is the stronger choice.
Bottom Line
Omnisend's Standard plan at $16–$59/month (depending on list size) is excellent value for e-commerce businesses that want email + SMS automation in a single platform. The free plan is a solid starting point. The Standard plan's SMS inclusion eliminates the need for a separate SMS tool, which changes the cost comparison significantly against Klaviyo or Mailchimp + Twilio. For stores with 500–10,000 contacts running omnichannel marketing, Omnisend consistently delivers better pricing than its competitors. Explore other automation options in our ActiveCampaign alternatives guide.
